Launch Your Startup

Launch Your Startup is a class for people with a startup idea (or ideas). Whether that idea is brand new or you've been working on it for a year, we'll teach you how to validate, test, and (hopefully) launch it. We'll run your idea through a validation framework that includes: founder exploration (you), in-depth customer research (your customer), a marketing campaign (measuring customer intent), market sizing & competitive analysis, solution testing, and dead-simple financial modeling (no finance background required). By the end of this class, you'll be able to evaluate any startup ideas you come up with. The final output is a formal pitch where you argue why your idea is – or isn't – worth pursuing.