AI & the Future of Strat

The field of Artificial Intelligence (AI) has rapidly evolved to become a transformative global force across various industries, with particular significance for strategic communication. This elective course provides a comprehensive exploration of AI’s foundations, its current landscape, and its profound impact on media, journalism, public relations, and marketing communications. The course also addresses critical issues surrounding AI such as ethics, policy, and risk management associated with adoption, while offering practical insights into implementing common AI tools and developing essential AI skills for communication professionals.