Marketing Strategy
4:10pm–6:00pm
HAMILTON HALL HAM 304
Morningside
Seat data provenance: Directory as of August 23, 2026 at 4:00 AM
Description
Prerequisites: BUSI PS5020 Introduction to Marketing/or Professor Approval is required Students will develop analytical skills used to formulate and implement marketing driven strategies for an organization. Students will develop a deeper understanding of marketing strategies and how to implement tactics to achieve desired goals. Students will work on case study projects in both individual and team based projects. By the end of this course, you will be able to develop a marketing strategy based on market assessments and company needs.
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Workload and grading
- Grading
- Not published
- Format
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- Credits
- 3 credits
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