Sustainability in Sports: Theory and Pra

The global sports industry is substantial, encompassing various aspects such as sporting events, merchandise, broadcasting, and more. In 2022, the industry's revenue amounted to nearly $487 billion. By 2027, the global sports market is expected to surpass $623 billion.1 However, the influence of sports extends far beyond the field. Fans are both dedicated and passionate supporters who contribute to the industry's success and have a massive following across continents. From local matches to international tournaments, fans engage through attendance, viewership, merchandise purchases, social media interactions, and so much more. As the market continues to grow, the sports industry has made significant progress toward embracing sustainability practices. Brands are increasingly transparent about their sustainability efforts, businesses are looking to partner with sustainability-focused organizations that have reputable certifications and initiatives, real estate developers and investors are designing environmentally friendly facilities, and athletes and their fan bases are demanding climate action, just to name a few. Despite some progress, there's ample room for growth within emerging sustainability practices in sports. Continued innovation can lead to eco-friendly materials, sustainable event management, ensuring sustainability across supply chains, and greening stadiums, venues, and event infrastructure, which can further minimize resource consumption and pollution and contribute to a healthier planet. This course introduces the concept of sustainability and its relevance to the sports industry. It examines the environmental, social, and economic impacts of sports activities, events, and organizations and explores the strategies and practices that can enhance the sustainability performance of the sports sector. The course covers topics such as the definitions and dimensions of sustainability and how they relate to sports; the drivers and challenges of sustainability in sports (climate change, stakeholder expectations, governance, and innovation); frameworks and tools for assessing and reporting on sustainability in sports; best practices and case studies of sustainability in sports; and opportunities and benefits of sustainability in sports (fan engagement, athlete activism, business development, and social impact).