Adv Seminar in Theatre Mg

Aspects of the commercial theatre with perspectives from Executives of The Shubert Organization. The Shubert Organization owns 17 Broadway, 6 Off-Broadway and 2 “road” theatres. It is a multi-million dollar company with significant real estate holdings, a substantial investment portfolio, a major ticketing operation and over 1,500 employees. But whether you are dealing with a 1,750-seat theatre or a converted garage, the issues are the same: What shows should be produced/booked? How to find an audience for them? How to make the most of ever-advancing modes of technology? How to contend with artistic, financial, organizational and legal challenges? The fundamental question: How to present the finest work in the best possible circumstances for the largest number of people in order to achieve the greatest artistic and financial return possible?