Technology Marketing
4:10pm–6:00pm
HAMILTON HALL HAM 304
Morningside
Seat data provenance: Directory as of August 23, 2026 at 4:00 AM
Description
This class provides students with a deep dive into marketing and communication strategies and channels for tech company, product, and services launches. Students will work on customer personas for B2B and B2C technologies and reflect upon sustainability guidelines to shape their marketing strategy. They will analyze the different elements that make a soft and hard launch successful, such customer testimonials and industry analyst relations. The course will also discuss how AI is changing the marketing of companies, products and services.
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In your week
Where it meets
Flat map — motion reduced
Workload and grading
- Grading
- Not published
- Format
- Not published
- Credits
- 0–3 credits
Reported workload
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