User-Centric Design and Innovation

Everything we encounter in society (products, services, brands, processes, events, spaces, systems, even politics) was designed to a lesser or greater degree to optimize a particular quality and create a specific experience. Design can be applied to any offering and the design process can be applied to the evaluation, development, and delivery of offerings within any industry or in response to many challenges. This makes it particularly critical and integral for most kinds of innovation. This course will explore a broad range of design topics, including the design process, nearly always in a business context. It will be hands-on, learning by building design solutions. We will look at procedural issues that describe how to integrate the design process into other business operations as well as contemporary and future challenges facing design and strengths of design as a user-based process and perspective. Participants in this semester-long elective will emerge with a proficient understanding of the design process, how it relates to business on many levels, what to expect of design work products, and how to evaluate design solutions in larger contexts. Participants won’t necessarily become design experts or expert designers, but will be capable of critiquing design and evaluating how it can add value to their own endeavors.