The Inner Workings of the Nfl

In this course, students will critically analyze and consider the successes and challenges facing the NFL. Specifically, students will be tasked with identifying what accounts for its success as both a corporate and cultural institution; what lessons can be drawn from the success of the NFL that could pertain to other industries, whether in professional sports or elsewhere; and importantly, how the NFL is actually run as a business. Students will take a deep dive into a variety of subjects within the business of the NFL have first-hand access to NFL insiders from a variety of sectors within the league, and be tasked with cultivating business, marketing, leadership and general decision-making skills drawn from real-world experiences within the NFL.