Applied Bi in Sports

This course will build on the topics and tactics covered in Business Intelligence in Sports to create a real-life learning lab where students can apply key concepts and expand their techniques against real data from a partner professional sports team. More advanced skills around SQL, Tableau, and R will be developed and applied to relevant scenarios using available data such as customer demographics, behaviors, tickets, attendance, social media, marketing, surveys, and sponsorships. Students will leave the class prepared to join a team’s business intelligence department and make immediate contributions.